By: Peter Bochner
Beth, in a way, this is funny. I’m used to seeing our co-workers at TechTarget wearing Sox player jerseys. So, to keep to the apparel thing, this is a bit like putting the shoe on the other foot. Now...
View ArticleBy: Andrew Burton
Weird how different that is in other sports. Take professional cycling for example. The athletes are rolling billboards. And people associate them with their team’s sponsor without even thinking about...
View ArticleBy: Peter Bochner
There’s a big difference between team sports and unaffiliated athletes like golfers, tennis players, race car drives, poker players. . .There are no restrictions put on the latter as far as I know in...
View ArticleBy: Beth Pariseau
Even when it comes to football, that KFC thing isn’t that much of a surprise. BCS bowl games and the Super Bowl are heavily commoditized as it is. Baseball has more of that “nostalgia” value to it as a...
View ArticleBy: Peter Bochner
I don’t think it’s just nostalgia. There’s all the uniform flap in baseball. Last year they were on Terry Francona because he wore a fleece over his uniform jersey. If a Red Sox player wanted to...
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